The Pesto Project by Melvados – November 2019

The campaign featured 4 recipes by Julia and reached more than 5,000 people.

Jasmine Loh / November 26, 2019

Bravo! We’ve got Pesto! The Pesto Project by Melvados featured 4 recipes from Julia (@miss_polkadot), a 39 year-old homemaker from Singapore. She was invited to share creative (and simple) recipes for sandwiches and quick bites, made with Pesto from Melvados. Whether as a spread on toasted bread, dip for tortilla chips, base for a wrap, or condiment in a sandwich, Julia makes sure there’s always something delicious for everyone at home.













Julia shared 4 recipes on Instagram. The dishes were conceptualised, created and photographed by her.

For this campaign, metrics such as reach, impressions and various actions taken were tracked.

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