How much should I pay a creator?

• Fair Fees measure the worth and impact of a creator’s work, from metrics and signals that reflect the quality, performance and attitude of a creator.
• Average fees present actual fees paid to each creator from real campaigns they complete.

Where are his/her followers from? Are they active and real?

• Follower Locations provides a breakdown of where followers and audience are from.
• Doubtful Followers provide insights on whether a creator’s audience is active and authentic.

How do sponsored content perform on a creator’s feed?

• Performance of organic content is significantly different from sponsored content, so we anonymised and aggregated post performance data from thousands of real campaigns to provide post reach, impressions, engagement and click-throughs.