Most engaged micro-influencers in Singapore
These micro-influencers published the most engaging posts in 2020. Find out who they are.
Jasmine Loh / December 28, 2020
To determine Singapore’s most engaging micro-influencers, we look at personalities with less than 20,000 followers on Instagram and rank them in order of the average engagement actions they receive for their posts. Overall, top 5 attracted an average of 1,627 engagement actions (likes, comments and equivalent) per post. Among them, find Youtubers, artistes, gamers and a cute furry spitz.
Also read: Most engaging macro creators and influencers in Singapore
@mizchiefmagik (Leah)
Singapore . Gaming . K-pop
15,024 followers / 2,157 average likes / 39 average comments
Leah is a video producer & host at ZULA, a lifestyle website and Youtube channel for young Singaporean women. Her semi-curated feed features interesting places, spontaneous OOTDs and an occasional K-dance cover.
@bennhum (Ben Hum)
Singapore . Live Singer . Performer
19,001 followers / 1,460 average likes / 101 average comments
Ben Hum is a Singaporean singer of Campus Superstar fame. Fans in their twenties would turn up in droves to support his gigs at music cafes and bars. He has since pivoted to performing live online, as his follower base grew rapidly. He also recently released his first single.
@lunamoontheloon (HooMom’s pet spitz)
Singapore . Pet
16,715 followers / 1,430 average likes / 91 average comments
Luna is HooMdm’s pet spitz. Our furry friend assumes a lighthearted and humorous voice on an Instagram account that is packed with endorsements. At times, we couldn’t appreciate the puns and off-tangent associations (like the link between alcohol and dogs), but it’s all in the name of fun we presume! 😛
@ardinalinley (Ardina Linley Sng)
Singapore . Fashion . Lifestyle
18,402 followers / 1,244 average likes / 20 average comments
Ardina Linley Sng is a final year student at the Singapore Management University. She publishes content on fashion and the brands she love.
There you go. 5 Singaporean micro-infuencers with the most engaging content on Instagram in 2020. To search for creators by their subject matter and passions, visit storify.me.
WE HAVE MORE
If you would like a list of the most engaging creators and influencers filtered by lifestyle genres (such as top 10 fashion influencers with the highest engagement rate), let us know your contact details below so that we can send a copy over. Do indicate the genres you are interested in.
METHODOLOGY
The most engaging micro-influencers feature personalities with a follower base of 20,000 and below. Final ranking is determined by the average engagement volume per post. The higher the average per post, the more engaging a creator is deemed to be. For more information about our algorithm or analytics, please email hello@storify.me.
