9 Singaporean food creators on Instagram to watch in 2021

Joyce shares recipes of the dishes she whips up at home. Her Instagram feed features close-ups of everyday dishes such as salted egg yolk chicken, Singapore style fried vermicelli and soy sauce fried noodles with shrimps. Working with her is hassle-free due to her care-free and easygoing demeanor.

Javier is a passionate home baker who is also a full time student. His Instagram feed is a showcase of the delicious pastries he makes. Javier  delivers work on time and on point.

Julia loves to cook and boy we can prove it. On her feed, 2,000 recipes of everyday dishes that you, too, can whip up.

Mark’s a photographer, home cook and discerning foodie all rolled into one. He’s detailed oriented, delivers work on time and never shies away from questions to clarify the brief and scope.

Adam makes beautiful pictures of every dish he comes across. He’s also very supportive of local food ventures. Every project with him was a breeze, he is usually flexible, delivers on time and does not need reminders on submission days.

Alvin is a writer-photographer who loves his food. He has worked for  new media outlets such as food websites, Ladyironchef and Tidbitsmag, and The Social Nugget, a digital marketing agency. Alvin’s feed features brilliant images of food on the table at places he stumbled upon.

iamchubbypotato shares recipes of the food they create at home. Their feed is a stylish grid of home cooked dishes that are influenced by street eats and food that the couple came across while growing up in India and travelling around the World.  They are very supportive of Singaporean brands and have worked with us on helping local F&B start-ups kick start their content marketing initiatives.

Ronnie (or affectionately Uncle Ron) is an interior designer by day, and a home chef after work. His feed is a colorful grid of different dishes he prepared for his wife. Look out for how-to videos too.

Simone, a designer manager, spreads her love for home cooked food on Instagram. Born into a family of bakers and cooks, she learned the ways of her elders and made her own creations. We like her grid of clean visuals and short, on-point captions.