7 Singapore home owners who tell good stories about their stylish homes
Some homes are more stylish than others because their owners tell a good story. Find out who are they.
Jasmine Loh / September 23, 2026
Beyond the beautifully designed spaces and perfectly styled corners, the home creators we love are the ones who show us how they got there. The cracked tile that had to be replaced. The renovation budget that somehow kept growing. The DIY project that didn’t quite go to plan. The lamp that finally made an empty corner feel complete. Their content feels relatable because the “after” comes with a real “before”, a real cost and, most importantly, a real opinion.
That authenticity is also making home creators increasingly valuable to brands. But finding the right creator involves more than scrolling Instagram or looking at follower counts. For brands trying to reach homeowners and people interested in renovation, interiors and DIY, the real question is whether a creator’s audience is relevant and whether their content can genuinely engage them.
This is where storify.me becomes relevant. Our creator activation platform helps brands discover and activate micro-influencers and content creators using audience demographics, brand affinity and actual content performance. Instead of relying on reach alone, brands can identify creators based on the audiences they influence and the content they actually produce.
Here are seven Singapore-based home micro-creators worth watching.
| Creator Handle | Primary Niche / Style | Key Content Theme | Best For Brand Partnerships |
|---|---|---|---|
| @daysofahomebody | Introspective homebody lifestyle, Fashion/Beauty crossover | Quiet-home rituals, “an introvert’s life” | Lifestyle, beauty, home fragrance, slow-living brands |
| @jklmnest | Art deco / heritage-nostalgia decor | “Shanghai nostalgia in a Singapore flat,” stained glass, curios | Vintage/antique decor, art deco furniture, niche homeware |
| @flat.wip | Eclectic maximalist home + pets | Lamps, objects, two cats, work-in-progress home | Lighting, decor objects, pet-friendly home brands |
| @anythingjamie | Broad lifestyle, mom, recipes | “A little space where I share the things I like” | Lifestyle, family/parenting, food & recipe brands |
| @jacquelynedna | Food, lifestyle, fashion & home | “Journaling life’s rhythms” across home, food and style | Multi-category: F&B, fashion, home decor crossovers |
| @the_isia | Home & cooking in a self-designed space | Home design paired with everyday cooking | Kitchenware, appliances, home-cooking brands |
| @waffleflat | 50-year-old HDB reimagined, cozy styling | Vintage-flat renovation, “one cozy nook at a time” | Renovation/ID firms, vintage-meets-modern homeware |
@jklmnest (JK & Min)
7,314 followers / 1,191 average likes / 84 average comments
JK + Min’s feed features “Shanghai nostalgia in a Singapore flat,” built around art deco lines, stained glass and collected knick-knacks. With a smaller, highly specific following, this account demonstrates that niche aesthetic curation (heritage/nostalgia decor) can carry real brand-partnership value even without mass reach.
18,100 followers / 10,0 average likes / 29 average comments
Renovating a genuinely old HDB flat (rather than a new BTO) gives this account a distinct before/after narrative, a format that naturally produces high-value “how we did it” stories.
@daysofahomebody (Bella)
5,356 followers / 2,500 average likes / 35 average comments
Bella frames the home as a backdrop for a slower, more introspective daily life, a niche that resonates with audiences fatigued by aspirational “after” reveals.
@the_isia (Theresia Lee)
8,800 followers / 161 average likes / 38 average comments
Theresia Lee’s feed pairs home design with cooking. The explicit “self-designed space” framing signals a DIY-design credibility that decor accounts don’t always have, pairing it naturally with the kitchen-and-cooking content her audience also comes for.
19,100 followers / 1,500 average likes / 188 average comments
flat ☻ wip runs one of the larger accounts on this list, with content spanning Home, Decor, and Pet categories. The “work-in-progress” framing in the handle signals an ongoing, unfinished narrative, a format that keeps audiences returning to see what’s changed, rather than a one-off reveal.
@anythingjamie (Jamie)
51,400 followers / 440 average likes / 84 average comments
With the largest following on this list, Jamie’s feed spans Lifestyle, Mom and Recipes categories rather than a single decor niche. This account’s scale and cross-category range make it a bridge between home content and adjacent verticals (family life, food), useful for brands that don’t want to be siloed into a strictly “home decor” audience. Jamie is also professional and always responsive to the brief.
@jacquelynedna (Jacquelyn)
10,600 followers / 219 average likes / 45 average comments
Jacquelyn shares authentic, beautifully curated content around home, travel, food, fashion and everyday living. Her content blends personal storytelling with thoughtful visuals, offering relatable inspiration across interiors, lifestyle and the moments that make everyday life meaningful.
Finding the right home micro-creator by scrolling through Instagram is slow, subjective and unreliable. Follower count alone tells you little about whether a creator’s audience genuinely cares about home, décor or renovation. Our performance-driven marketplace gives you access to creators like the seven above, with filters for category, audience demographics and brand affinity—so you can find creators with not just a large following, but the right following.
WE HAVE MORE
Receive a list of the most engaging creators and influencers grouped by different genres. Schedule a demo so that we can show you the good stuff.
METHODOLOGY
The most engaging creators and influencers include personalities that are tracked by our analytics tool only. Final ranking is determined by the average engagement volume per post. The higher the average per post, the more engaging a creator is deemed to be. For more information about our algorithm or analytics, please email hello@storify.me.
By being discoverable through platforms like storify, which let brands search creators by category, audience demographics, and brand affinity, rather than relying on brands stumbling onto the right account by chance.
storify is a Singapore-based marketplace that connects brands with micro-influencers and content creators across Southeast Asia, giving brands tools to discover creators by audience demographics, brand affinity and content performance, and giving creators a channel to turn authentic content into paid brand partnerships.
storify runs a fair fee algorithm that generates a suggested fee per post for each creator. It factors in follower count, engagement rate, niche, and the creator’s own past campaign data. On the platform, both creators and brands start a negotiation from a figure grounded in that creator’s actual track record and potential performance.
Typical pricing in Singapore runs S$150 to S$500 per post for micro-influencers (10K–50K followers), with mid-tier creators (50K–200K followers) commanding S$1,000 to S$5,000.
A creator’s actual post performance, in particular the clicks and conversions their content drives, not just likes or views, increasingly determines where their rate.
Content quality and aesthetics still matter too: well-composed, on-brand content that can hold attention longer are always valued. This is exactly the kind of variation storify’s fair fee algorithm is built to account for automatically. With our technology, we don’t leave each factor to manual negotiation.
